Bachelor of Arts in Communications
The Bachelor of Arts in Communications at SNHU offers students a multidisciplinary and global approach to the study of the communication profession. The Communications program provides students with both the theoretical knowledge and practical skills that can be applied to a wide range of careers in both the public and private sectors in fields such as public relations, social media, advertising, organizational communications, new media, corporate communications, and visual media.
With specializations in:
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Understand how to evaluate organizational culture in relation to effectiveness, shape and lead an organizational climate in support of its mission, vision, and values, and apply the foundational principles of organizational behavior in preparation for a variety of roles in corporate communications.
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Learn about the basic organizational structures, regulations, and major stakeholders in the U.S. healthcare system, how to develop accessible community resources that promote health literacy, and methods for gathering and analyzing healthcare data collection in preparation for a variety of non-clinical roles within the healthcare industry.
Skills gained:
Collaborating with diverse stakeholders
Sharing information that adds value
Resolving conflict
Skillfully articulating ideas to different audiences for different purpose
Capturing the attention of the right audience
Potential career paths:
Sales manager
Marketing manager
Training and development specialist
Human resources manager
Public relations specialist
Fundraiser